Jelly shoes may be a distant 80s childhood memory that many wish to forget, but the famous jelly shoe is now set to make a fashion revival. This summer, JuJu Jellies - the original pioneers of the jelly shoe - are being re-launched by many luxury brands such as Givenchy, Prada, Marc Jacobs, Gucci and Fendi. Along with a luxury product comes an expensive price and the jelly shoes are no exception.
JuJu’s shoes are aimed at representing a portrayal of fashion and fun with a retro edge. The latest range for the summer includes a variety of jellies, all of which are lightweight, flexible and versatile.
The JuJu Jelly shoes are currently stocked at Qube, Sole Trader, Office and Schuh and selected branches of Topshop.